Last week I received another phone call from an investment firm looking for information about an ultrasound company. This one surprised me a bit... he was looking for information on Aloka, a company I've not mentioned here. I had to tell him that I didn't know much, and they're typically listed in the "Other" category in any marketshare data I've seen ("other" being about 6 percent of the market that includes companies such as Biosound, Zonare, and 5 or 6 other names including Aloka). They're a fine company with a (much) lesser-known name, but I imagine they're more popular in international markets. Sorry Aloka, I just haven't heard much from your company other than what I've seen in the veterinary markets.
So I decided to look into Aloka a bit and visited their website. I saw that they were releasing three new ultrasounds and tried to get more information... but I got bored and frustrated trying to get any information. Its website is anemic and hard to follow, and their compact systems suffer from an outdated user interface. They've been known well in my market (the used ultrasound market) for veterinary applications, and at one time, it was THE system for vets... but that was before veterinarians started into Big Budget ultrasound systems. I didn't mention this much to the gentleman on the phone, because it sparked me to look... what I found is that they have quite a few systems that look impressive, but Aloka's marketing is severly lacking... this is not a good time when GE, Philips, SonoSite, and Siemens are pushing their products hard with motivated sales teams and large marketing budgets (are you listening Zonare?).
Quoted from http://www.healthimaging.com/index.php?option=com_content&task=view&id=8018&Itemid=89:
Aloka to introduce three new ultrasound systems
Health Imaging News | October 3, 2007 | New Products
Diagnostic ultrasound manufacturer Aloka will unveil three new models of its ProSound Systems at the 17th World Congress on Ultrasound in Obstetrics and Gynecology, held in Florence, Italy, Oct. 7-11.
The three new products include: the ProSound alpha 7, a compact ultrasound system; the ProSound 3500SX, an upgraded color system; and the ProSound 6, a new gray-scale ultrasound system, according to the Wallingford, Conn.-based company.