Sunday, GE announced that it's adding another system to its already-full line of Logiq series ultrasounds. It now has 19 different "Logiq" series ultrasounds listed on its website. It's like GE is trying to cannibalize itself by confusing the heck out of its reps and customers. Here's the story from DotMed:
Quoted from http://www.dotmed.com/news/story/8991:
CHICAGO, IL -- Today, GE Healthcare (NYSE: GE) launches two new ultrasound systems for the women's health market, the Voluson® E6 and LOGIQ® P3. Both systems are being showcased May 4-6, at the 57th Annual Clinical Meeting of the American College of Obstetricians and Gynecologists (ACOG), in Chicago at GE Healthcare's booth #1315.
The article goes on to quote Karl-Heinz Lumpi, GM of GE's women's health and specialty ultrasound. He says "The LOGIQ P3 is an economical, compact console ultrasound system offering surprising performance that can help clinicians deliver advanced imaging to OB/GYN practices." I thought that's what they said about the Loigq 3, P5, P6, Logiq 5 and Logiq 5 Pro. Sure, there will be differences, but what customer wants to hear about 19 different products available to them (not including the 6 different Voluson products that are sold to similar markets). I can't imagine this is a fun sales call.